{"id":1829,"date":"2026-07-24T18:07:19","date_gmt":"2026-07-24T18:07:19","guid":{"rendered":"https:\/\/bkbc.net\/index.php\/2026\/07\/24\/roku-raises-streaming-hardware-prices-by-up-to-50\/"},"modified":"2026-07-24T18:07:19","modified_gmt":"2026-07-24T18:07:19","slug":"roku-raises-streaming-hardware-prices-by-up-to-50","status":"publish","type":"post","link":"https:\/\/bkbc.net\/index.php\/2026\/07\/24\/roku-raises-streaming-hardware-prices-by-up-to-50\/","title":{"rendered":"Roku raises streaming hardware prices by up to $50"},"content":{"rendered":"<figure>\n<p><img decoding=\"async\" alt=\"Roku&apos;s Ultra streaming box and remote on top of a table.\" data-caption=\"The Roku Ultra. | Image: Roku\" data-portal-copyright=\"Image: Roku\" data-has-syndication-rights=\"1\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/10\/Roku-Ultra.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" \/><figcaption>\n\tThe Roku Ultra. | Image: Roku\t<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, <a href=\"https:\/\/thedesk.net\/2026\/07\/roku-raises-prices-memory-component-shortages-blamed\/?utm_source=mailpoet&amp;utm_medium=email&amp;utm_source_platform=mailpoet#google_vignette\">as first reported by <em>The Desk<\/em><\/a><em>. <\/em>The price hike affects all of Roku&#8217;s other devices as well, with some increasing by as much as $50. Here&#8217;s a rundown of the changes:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.roku.com\/products\/players\/roku-streaming-stick\"><strong>Streaming Stick<\/strong><\/a><strong>:<\/strong> $29.99 to $39.99<\/li>\n<li><a href=\"https:\/\/www.roku.com\/products\/players\/roku-streaming-stick-plus\"><strong>Streaming Stick Plus:<\/strong><\/a><strong> <\/strong>$39.99 to $59.99<\/li>\n<li><a href=\"https:\/\/www.roku.com\/products\/players\/roku-streaming-stick-4k\"><strong>Streaming Stick 4K<\/strong><\/a><strong>:<\/strong> $49.99 to $79.99<\/li>\n<li><a href=\"https:\/\/www.roku.com\/products\/players\/roku-ultra\"><strong>Roku Ultra:<\/strong><\/a><strong> <\/strong>$99.99 to $149.99<\/li>\n<li><a href=\"https:\/\/www.roku.com\/products\/players\/roku-streambar-se\"><strong>Roku Streambar SE<\/strong><\/a><strong>: <\/strong>$99.99 to $149.99<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Roku is currently holding a sale that puts some devices at their original prices, which you can see <a href=\"https:\/\/web.archive.org\/web\/20260720031140\/https:\/\/www.roku.com\/products\/players\">on this archived web page<\/a>. Fox <a href=\"https:\/\/www.theverge.com\/business\/949727\/fox-roku-acquisition-22-billion\">announced plans to acquire  \u2026<\/a><\/p>\n<p><a href=\"https:\/\/www.theverge.com\/streaming\/970814\/roku-streaming-price-increase\">Read the full story at The Verge.<\/a><\/p>\n<p class=\"bkbc-source\">Source: <a href=\"https:\/\/www.theverge.com\" target=\"_blank\" rel=\"nofollow noopener\">The Verge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Roku Ultra. | Image: Roku Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[315],"class_list":["post-1829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-the-verge"],"_links":{"self":[{"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/posts\/1829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/comments?post=1829"}],"version-history":[{"count":0,"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/posts\/1829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/media\/1830"}],"wp:attachment":[{"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/media?parent=1829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/categories?post=1829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bkbc.net\/index.php\/wp-json\/wp\/v2\/tags?post=1829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}